Aurum luxury timepiece hero

Est. 1887 · Geneva

TIME IS AN
ART FORM

Each Aurum timepiece is a testament to over a century of Swiss horological mastery, crafted for those who demand perfection.

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Haute Horlogerie

The Collection

Aurum Perpetual

AP-001

Aurum Perpetual

Perpetual calendar with moon phase. 18k rose gold case, sapphire crystal.

CHF 48,500
Noir Tourbillon

NT-002

Noir Tourbillon

Flying tourbillon, 72-hour power reserve. Black PVD titanium.

CHF 92,000
Céleste Chronograph

CC-003

Céleste Chronograph

Column-wheel chronograph, platinum case, meteorite dial.

CHF 67,200

The Art of Precision

Crafted by Hand.
Perfected by Time.

Every Aurum watch begins as a raw block of precious metal and emerges, after thousands of hours of meticulous hand-finishing, as a mechanical masterpiece. Our ateliers in Geneva house twelve master watchmakers, each with over two decades of experience.

We source only the finest materials — conflict-free diamonds, ethically mined gold, and sapphire crystals grown in our own facilities — ensuring that beauty never comes at a cost.

Visit Our Atelier
Master watchmaker at work

136

Years of Heritage

847

Components Per Watch

2,400

Hours of Assembly

12

Master Watchmakers

Connoisseurs Speak

Worn by the Discerning

"

The Noir Tourbillon is the most extraordinary object I have ever owned. It transcends mere timekeeping.

Alexandre D.

Collector, Monaco

"

Aurum's attention to detail is unparalleled. Every surface, every component speaks of absolute mastery.

Sophia R.

Horologist, London

"

I have worn many fine watches, but nothing compares to the sensation of an Aurum on the wrist.

Hiroshi T.

Entrepreneur, Tokyo

Private Consultation

Begin Your Journey

Our advisors are available by appointment in Geneva, London, Tokyo, and New York.

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